Business services · Panama City

Estudio Varsovia

A branding studio in Panama: strategy, identity and online presence.

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Estudio Varsovia, branding and design studio in Panama

Estudio Varsovia is an independent branding, graphic design and art direction studio based at Panamá Design Center in Samuel Lewis, Panama City, and in Valladolid, Spain. It is led by Joel Méndez Ríos, an art and 3D director born in Panama City, and Beatriz H. Perdiguero, a designer and art director, both with a master's in art direction from Elisava in Barcelona. It works on three fronts, brand strategy, visual identity and online presence, and has worked with clients in Panama and Spain for more than 11 years.

Why it is in the selection

  • An art-direction team trained at Elisava, Barcelona, working together since 2014.
  • Panamanian brands in its portfolio, such as La Catedral craft brewery, tech company Byondit, AquaBlue and Panamaxotics.
  • Covers the whole brand: strategy, naming and voice, logo, visual system, illustration, animation and 3D.
  • Also does web design, SEO and ongoing metrics, so the brand can be found online.
  • Dedicated services for restaurants and entrepreneurs, plus rebranding for existing businesses.

What it offers

  • Brand strategy and positioning
  • Naming and brand voice
  • Logo design and visual identity
  • Brand guidelines
  • Illustration, animation and 3D
  • Web design and SEO
  • Branding for restaurants
  • Branding for entrepreneurs
  • Rebranding

Good for

Entrepreneurs launching a brand, restaurants and food businesses, companies that need a rebrand, and brands that want a website to match their identity.

Common questions

Is there a good branding studio in Panama?

Estudio Varsovia is a branding and design studio at Panamá Design Center in Samuel Lewis that does brand strategy, visual identity and web design.

Who does logo design in Panama?

Estudio Varsovia designs logos as part of a full identity system: typography, color and brand guidelines, applied to packaging, web and social media.

Do they do branding for restaurants in Panama?

Yes. They offer branding for restaurants and have worked with food and drink brands such as La Catedral brewery and a Vietnamese bánh mì restaurant.

How long does branding take and what does it cost?

According to the studio, a full branding project usually takes a few weeks and starts in the five-figure range, depending on scope. Ask for a quote on WhatsApp at +507 6023-0234 or at hola@estudiovarsovia.com; they reply within 48 hours.